LIFE is a Christian lifestyle channel that seeks to resonate with the younger generation in Africa. Traditional Christian broadcasts have often been seen as too gentle, and peaceful. an approach suited for an older audience. In order to captivate the youth, a different approach was required.

We assisted the LIFE channel in crafting a unique brand identity that appeals to the young and the young at heart. And as always, we delivered. Consolidated Media Associates was delighted with their product.

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Year: 2019