LIFE is a Christian lifestyle channel that Intends to appeal to the younger generation in Africa. Traditional Christian broadcast has always been seen as slow paced, gentle and peaceful. This works perfectly for an older audience. To capture the youth, we needed to go a different route.

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We helped LIFE channel come up with a unique Brand Identity that the young and young at heart can find appealing, while retaining the appeal to be like Christ

 

Planing for this project took about 3 weeks. The moodboard was revised several times before settling on the final look.

 

Our favorite clients are the ones that push our creative limits. They push us to become better versions of ourselves. Consolidated Media Associates push us the hardest and they are always very impressed with their product

 

Work Duration : 6 weeks

Year: 2019